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Event Details
The debate over how web and mobile video may be monetized tends to be platform centric. But what many marketers really want is the ability to easily place and media buy across all three major screens and then measure the impact of that media buy. Here what methodologies and technologies are being developed to address this challenge
Guest Speaker: Bruce Haymes, SVP of Product Leadership, Nielsen
As a moderated roundtable, everyone will be able to both ask and answer questions. The questions we will aim discuss (and try to answer) are the following:
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Is the economy making advertisers less tolerant of unmeasureable content?
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How three screens online advertising may drive advertisers to focus more on direct response.
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With fragmented attention spans, how will we know if users see the message?
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How methodologies may converge to harmonize the measurement of the three screen.
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When will advertisers make buys across all screens?
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When can content creators know where and how their content is being watch
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To hyper target or mass audience – or both?
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What defining events need to happen for all this to work?
Where
Robinson & Cole
1055 Washington Blvd 10th Floor
10th Floor
Stamford,
CT 06901
Other Maps:
Hosted By
Digital Music LA & Fortex Group
The Fortex Group (www.fortexgroup.com) is a public relations and media strategy firm with a strong focus on the media and technology industries. The Fortex Group managed CT Digital Media and other industry specific business communities.
In Conjunction With:
Billboard’s Mobile Entertainment Live
www.mobileentertainmentlivefall.com
Music is behind some of the most popular apps downloaded on today's smartphones. But which are the best of the best? What new music apps, technologies and companies are setting the stage for tomorrow's successes? Mobile Entertainment Live: The Music App Summit is the place to discover all this and MORE.
Register today! Save $100 off registration. Use promo code: PAPROM
